Setting a Higher Standard in Backyard Poultry
How We’re Different
We believe raising chickens should be ethical, supported, and family-friendly. Here's how we stand apart from industry norms and why more families trust us when starting or growing their backyard flock.
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Sexing Accuracy & Female Chick Coverage
Industry Standard
Sexing accuracy is only 75–95% depending on the breed, and bantam breeds are typically not sexed at all.
No refunds or returns for accidental roosters.
Customers are expected to accept the risk of getting a male chick.
Our Difference
If a female coverage chick turns out to be a rooster, we offer:
• Free rooster intake (requires rooster returned in perfect health)
• Store credit based on the original purchase price
We offer auto-sexing breeds to reduce the risk of rooster surprises.
DNA sexing option available which is the only truly accurate sexing method.
Support extends beyond our chicks—small intake fee for roosters not purchased from us.
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Chick Life Insurance
Industry Standard
Refunds are only provided for chicks that die within 24–72 hours
No coverage for accidental loss.
Our Difference
We offer Complimentary Life Insurance for female chicks, valid from pickup to verified photo proof of loss:
<24 hrs = 100% store credit
<48 hrs = 75% store credit
<72 hrs = 50% store credit
<10 days = 20% store credit
Up to 30 days = 20% credit if using our rented brooder
Coverage includes accidents due to learning curves, predator loss, or pet sitter mistakes.
Unsexed chicks and roosters are deeply discounted and not covered.
What Happens to the Roosters?
Industry Standard
Over 200,000 male chicks are euthanized daily at hatcheries—either ground alive or suffocated.
Roosters are discarded due to city ordinances and economic inefficiency.
Our Difference
We created a Rooster Gentlemen’s Club — a safe haven for pet roosters to live out their lives.
Families who cannot keep a rooster can surrender them to us (conditions apply).
For families raising their own food, we offer humane harvesting options with layer breeds raised ethically on pasture.
We believe in completing the life cycle with intention, connection, and compassion.
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What's for Breakfast? Nutrition Matters
Industry Standard
Most feed stores offer medicated starter feed from commercial mixes.
Our Difference
We provide Organic Scratch and Peck Starter feed with a sprinkled topping dried herbs free choice for baby chicks.
Our outdoor flocks enjoy age appropriate dry crumble, foraging, and our sprouting mix.
We believe in transparency and quality because we eat their eggs too.
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Raising backyard poultry should be a joyful and supported experience. We're here to offer more than just chicks — we offer peace of mind, education, and ongoing care that respects both the animal and your family.
The value adopting from us:
We Bawk, Bawk, Bawk at industry standards!
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Customers referring their friends and neighbors remains the most common way families find out about us.
Many thanks to Monique that created the video testimonial on her own and emailed it to us to share. Do you have a story, photos, or videos to share? Post them here.